This market report explains current and future market trends and carries out analysis of the
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The 2-day schedule has been designed after a rigorous dialogue with the industry stakeholders with a view to include all the major challenges and oppo..
Botnet Detection Market Size, Analysis, Forecast to 2028 | Key Players – Akamai Technologies (US), Imperva (US), Distil Networks (US), PerimeterX (US), ShieldSquare (India), Unfraud (US) – Energy Siren Energy Siren
Digital Ad Fraud Detection Software Market Analysis 2025 by Current Industry Status & Growth Opportunities, Top Companies – White Ops, Confiant, DoubleVerify, Pixalate, IAS (Integral Ad Science), Forensiq by Impact, etc – Brockville Observer Brockville Observer
MONTREAL, May 5, 2021 /PRNewswire/ -- Taking key learnings from creating solutions for the connected TV sector, former Samsung Ads tech leadership and co-founders of AdGear today announced a US$3.6M seed round for Optable, a SaaS data connectivity platform designed for the ad ecosystem.
Navigating brand risk remains a top priority, so what's next for digital ads? Nick Morley, EMEA MD at Integral Ad Science offers answers Brands are well aware of the hugely expanded opportunities for digital reach.
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV...
In 2020, Amazon was the clear leader in the US retail media ad spending with almost a monopoly in the segment capturing over 76% of the pie, amounting to $14.31 in ad revenues, adding 50% more ad revenue in 2020 compared to 2019.
Admix offers a highly advanced, scalable In-Play platform, empowering advertisers to programmatically target and reach highly engaged audiences across billions of hours of gameplay. Until now, however, Admix created its own measurement tools, meaning the industry was unable to invest at scale with the same confidence provided by this integration with IAS.
Paul Nasse, Managing Director, Northern Europe at Integral Ad Science (IAS), discusses how brands can utilise data to run their social advertising campaigns at scale and drive those all-important business outcomes. What should brands consider when investing their ad budgets with social platforms? The modern buyer journey intrinsically includes numerous social media touchpoints.
The IAB NewFronts kick off today-the digital counterpart to the TV upfronts, where streaming companies, publishers, social media companies, and more will pitch advertisers on their digital video offerings for the year.
NEW YORK, May 3, 2021 /PRNewswire/ -- ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, today announced its annual event, ADCOLOR Everywhere 2021, will be held from October 24-29, 2021. This includes the 15 th Annual ADCOLOR Awards, the ADCOLOR Conference and the ADCOLOR FUTURES program.
Google, L'Oreal, Facebook, Accenture Interactive and more are set to speak at the upcoming AdNews Sydney Live conference, 2022: Life After Cookies. Everyone's talking about it. But what's really going to happen when the cookie crumbles in 2022? Joining the line-up of speakers includes a keynote from Google APAC head of privacy Jessica Martin.
Considering Increasing Demand of global market, GlobMarketReports has recently Added a research report titled, "Global Digital Ad Fraud Detection Software Market Report 2020 ". This report has been prepared by knowledgeable and experienced industry analysts and researchers.
Gauging through Scope: Global Digital Ad Fraud Detection Software Market, 2020-28 The report contains a key explanation of market patterns such as growth rate, market size, and general scenario is benchmarked in terms of asset specificity and market value growth. PESTEL and SWOT market analyses were both included in the research study.
This week, I wanted to rant about celebrities who are so overused I can't fathom why any marketer would pay for their endorsement anymore. My rant would then evolve to celebrities who appear in commercials where they are interacting with "regular" people.
With the deprecation of cookies as well as the weakening of identifiers for advertisers (IDFA), behavioural targeting (ads based on what someone has previously purchased online and/or their recent browsing and search history) will become a thing of the past for marketers.
Using spoofing tactics, bad actors can gain access to CTV servers, disguise bots as real viewers and even purport to run ads when no ads are present. As television viewership rates continue to climb, the threat of ad fraud grows. As part of The Drum's deep dive into the future of TV, we look at what marketers need to know.
The Global Botnet Detection Market Report recently published by Infinity Business Insights is a professional and in-depth study on the current state of the industry. Different exploratory techniques such as qualitative and quantitative analysis have been used to give data accurately.