Home / Business /Digital Ad Fraud Detection Software Market 2021 Detailed Competitive Outlook by 2026 | key Company White Ops, Confiant, IAS (Integral Ad Science), DoubleVerifyTo get SAMPLE of the report, please click: https://www.reportsmonitor.com/request_sample/1133873 This report also covers the impact of COVID-19 on the global market.
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After his 3 years' association with Integral Ad Science, Kushal Sanghvi has joined CitrusAd as Head of Business Operations, earlier this month.
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit. The report, produced with PwC, founds that the increase is fuelled by a strong second half to ...
New data out from Integral Ad Science underlines the importance of brand safety - and brands knowing not only when ads will be shown but where and adjacent to what other content. That's because while overall internet usage, ad viewability, and even engagement metrics have improved over the past year, so has the chance that a brand's ad will be displayed next to unwanted content.
Integral Ad Science (IAS) recently released a report highlighting a notable increase in brand risk since the pandemic-led switch to remote work. IAS defines brand risk as "Impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association." These associations include adult
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Sift, the leader in Digital Trust & Safety, announced a $50 million funding round that values the company at more than $1 billion. The financing was led by global venture capital and private equity firm Insight Partners, with participation from Union Square Ventures and Stripes.
New Card Post: PSA is proud to announce that it has acquired Genamint, Inc., a software company that will help improve and scale the process by which PSA handles trading card submissions. Genamint technology analyzes each trading card in real-time and is able... The post PSA Acquires Genamint to ...
The professional network detailed its work with IAS, DoubleVerify, MRC
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer
DoubleVerify, a company that builds software for digital media advertisers, was trading up 28% after launching its initial public offering Wednesday. Shares opened at $35, up from its IPO price of $27, to reach a market cap of more than $5.3 billion. The company provides software to measure digital media ad placements, campaign effectiveness and analytics.
Digital ad verification firm Integral Ad Science has released its Media Quality Report (MQR) for the second half of 2020 showing Australian brand risk increased across media environments. Jessica Miles, country manager ANZ at Integral Ad Science, says the past year brought about a different type of risky content And marketers were divided on their approach.
Integral Ad Science (IAS) has disclosed new data showing that Australia witnessed an increase in ad fraud on desktop video, reporting an optimised against-ad-fraud rate of 1.6% for H2 2020, twice the average rate a year earlier. The worldwide optimised desktop video ad fraud rate was 0.8% for the same period.According to Jessica Miles, country [...]
Advertisers in Indonesia saw brand risk levels rise in 2020, which saw the country receiving the highest brand risk globally on desktop and mobile web display. Meanwhile, other APAC markets like Japan recorded an increase of 2.4% to 5.6%, Singapore 2.4% and Vietnam at 2.5%.
Extreme Reach, a maker of web-based software to manage video advertising, agreed to acquire competitor Adstream for an undisclosed sum, per an announcement. Extreme Reach has 700 employees and manages more than 30 million creative assets on behalf of brands, while Adstream is a cross-media advertising content delivery platform that supports more than 7,000 customers with more than 2 million deliveries each year.
NEWPORT BEACH, Calif., April 21, 2021 /PRNewswire/ -- Professional Sports Authenticator (PSA) has announced that it has acquired Genamint, Inc., a software company that will help improve and scale the process by which PSA handles trading card submissions.
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer
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