MiQ, a global programmatic media partner, announced a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV's extensive first-party dataset in Canada.
The screenwriter for the new Mortal Kombat reboot is hoping the film's performance at the box office and on HBO Max will afford him the opportunity for a trilogy.
Major players in the Smart TV market are Sony Corporation, LG Electronics, Inc, TCL Corporation, Koninklijke Philips N. V. , Haier Electronics Group Co.
Hot on the heels of one of its most profitable years ever and the stunning paradigm shift of licensing WWE Network to Peacock, WWE and its new senior management team led by president Nick Khan unveiled in WWE's first quarter 2021 earnings call what will be driving its growth for years to come: international digital expansion.
Bloomberg is reporting that HBO Max downloads dipped 3.9% last week, despite the release of New Line's Mortal Kombat. Meanwhile mobile streaming sessions dipped 2.7%. Now, to be fair, Disney+ also failed to get a boost from the season/series finale of The Falcon and the Winter Soldier, with downloads down 9% and sessions down by 4.6% compared to the prior week.
Although basking in Academy Awards glory, Netflix is under pressure after its Q1 2021 earnings showed lower subscriber growth than expected.
WarnerMedia CEO Jason Kilar angered just about everyone in the movie business when the Warner Bros. studio announced in December that it would release all of its 2021 films simultaneously in theaters and on HBO Max. This morning WarnerMedia parent AT&T said the strategy is paying off.
Finding something to do does not seem to be a problem for Yadhira Lozano. As executive director of Luminaria, a role she stepped into in December, she is working on pulling together this year's festival. The annual arts blowout, slated for Nov.
Samba TV, a global leader in omniscreen advertising and analytics, announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company's relationship with marketers around the world.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report. The research, from the Institute of Practitioners in Advertising (IPA), draws data from a panel of around 300 UK marketing professionals from the UK's top 1,000 firms every three months.
As agencies prepare for intense Upfront negotiations with an ever-expanding set of inventory providers in the mix, data has emerged as the pivotal differentiator that will define which media sellers make the cut and which do not.
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Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company's relationship with marketers around the world. Previously heading up sales teams
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy... Jenny Kirby, Managing Partner, GroupM "Seen within the context of continued COVID-19 restrictions, there are some promising signs of confidence coming out of the latest IPA Bellwether ad spend findings.
Samba TV, a global player in omniscreen advertising and analytics, has announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company's relationship with marketers around the world.
Trumpet Advertising announced that its longstanding partnership with the Louisiana Office of Tourism has been officially extended for up to three years ending in 2024. Providing honest creative and a data-driven strategy held accountable by objective analytics has enabled Trumpet to drive year-over-year growth.
Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive's content into Nielsen's Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus' robust first-party data effective in Q2 2021.
Cloud-based digital marketing leader Constant Contact, Inc, backed by Clearlake Capital Group, L.P. (together with its affiliates, "Clearlake") and Siris Capital Group, LLC ("Siris"), today announced that Frank Vella has joined Constant Contact as CEO and Michael Pellegrino has joined as CFO.
A newly released industry report, Technology , published by Loyalty360, concludes that, while vital to long-term success, customer engagement in the digital age remains an embryonic challenge for many companies in different verticals. The report lists Evolving Systems, Inc.
Contify, the AI-enabled market and competitive intelligence platform, unveiled its new corporate brand identity and redesigned logo with a new tagline 'Make Informed Decisions'. Changes were made to their earlier logo and branding to signify Contify's growth, core value proposition, as well as incessant dedication to their customers.