Ad and analytics provider Samba TV has announced a partnership with sell-side platform PubMatic. The deal will see Samba TV's first-party CTV data integrated with PubMatic's ad platform.
"Godzilla vs. Kong" is proving a major win for HBO Max, as well as box-office sales - adding more evidence for the success of WarnerMedia's initially controversial decision to debut all of its 2021 movies simultaneously on the new streamer and in cinemas.
Verint Systems Inc. , in connection with the completion of the previously announced investment from funds advised by Apax Partners, announced the completion of several enhancements to its capital structure (collectively "Capital Structure Transactions").
IBM announced that Kyndryl will be the name of the new, independent company that will be created following the separation of its Managed Infrastructure Services business, which is expected to occur by the end of 2021. "Kyndryl evokes the spirit of true partnership and growth," said Martin Schroeter, Chief Executive Officer of Kyndryl.
To simplify the creation of revenue-generating data businesses, Narrative, the data streaming platform that makes it easy to buy, sell and win, announced that it has launched a limited preview of Data Shops. The new software offering helps organizations package, sell, and deliver datasets via their own branded digital storefront, and is immediately available through the company's Early Access Program.
Mediaplanet is proud to announce this March's Patient Safety campaign, which provides key information on the top patient safety concerns plaguing healthcare , while also highlighting the leading solutions. We hear from medical experts, patient safety activists, and leading organizations on how they are working to maximize patient safety by minimizing the amount of preventable medical errors.
Talend , a leader in data integration and data integrity, announced the expiration of the 30-day "go-shop" period as of 12:01 a.m. PT on April 10, 2021 under the terms of the memorandum of understanding between Talend and Thoma Bravo previously announced on March 10, 2021.
Time is running out to sign up for the next DTVE Digital Symposium 2021 session on enabling the smart home experience on April 13. As the classic triple-play comes under pressure from the unbundling of TV and communications services, offering support for high-quality streaming with ubiquitous in-h...
Amdocs , a leading provider of software and services to communications and media companies, today announced that it has been selected by Fastweb, a major Italian telecommunications operator, to modernize its mission-critical inventory systems, as part of its ongoing initiative to transform
How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale.
SAP SE today announced new service components of the SAP HANA Cloud database - adaptive server enterprise (ASE), ASE replication and data lake support for SAP IQ software workloads - that allow customers to handle ever-growing amounts of transactional and analytical data
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify.
Bright Pattern, a leading provider of cloud-based omnichannel communication software for innovative companies, supports the most extensive number of messaging apps including Facebook Messenger, Twitter direct messaging, WeChat, WhatsApp, Viber, LINE, and Telegram. With the rise of the remote workforce
After a very lengthy internet and social media push to make director Zack Snyder's version of Justice League a reality, and then a lengthy runway of it actually going into production and then being marketed, numbers are starting to come out about how the movie has actually been landing with audiences.
The roars from Godzilla vs Kong are reaching far beyond the theatres and streaming sites. The epic battle between Godzilla and King Kong has roared on top of the box office, making waves all around the world, resurrecting theatres again. However, if you're unable to go to a cinema, then you need not worry.
Tailify, the award-winning full service influencer marketing company has secured Series A funding from Guinness Asset Management, supported by existing investors. Tailify builds influencer growth programmes for some of the world's most ambitious brands. Mainly, Tailify helps brands select influencers, craft effective strategies and measure the result of that activity.
As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience. In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased
New data suggests Godzilla vs. Kong gave HBO Max its biggest week of 2021, easily beating out Zack Snyder's Justice League debut. Godzilla vs. Kong gave HBO Max its biggest week of 2021 so far. TV analytics company TVision told Variety that the week of March 28 saw more panel members spend time on the streaming service than any other week in 2021.
Last week's premiere of "Godzilla vs. Kong" ("GvK") could help April 2021 go down as a big month of engagement for WarnerMedia's nearly one-year-old streaming service HBO Max.
As more consumers engage with businesses digitally to bank, shop or pay, online security remains the top concern. Survey insights from Experian's annual Global Identity & Fraud Report found that since the pandemic, consumers have an increasing level of comfort and preference for physical