Report shows that, industry-wide, financial confidence is at lowest level since Q2 2020.
What happens when 1,300 people in the ad ecosystem get together? They talk about transparency, signal loss and privacy. During AdExchanger’s Programmatic IO event in New York City on Monday... Continue reading »
Non-advertising companies like Marriott, Lyft and Lowe’s have to think about more than just ad revenue when launching their own media networks.
The electronic trading platform recorded strong numbers for the last quarter, driven by growth in public and private debt trading.
Learn more about the five firms shortlisted for this year’s Editors’ Choice Outstanding Electronic Trading Initiative: BMO’s Clearpool, KopenTech, Liquidnet Primary Markets, Octaura and Tradeweb’s AI-price.
Podcast listeners are quite like CTV audiences. The majority (62%) of people who listen to podcasts on weekly basis regularly stream ad-supported content.
Laurie McAughtry sits down with Dwayne Middleton, global head of fixed income trading at T.Rowe Price, to discuss how he approaches the challenges of volatility, liquidity and stability in today’s unique trading environment.
BNP Paribas, Coremont, Morgan Stanley and TORA all saw new additions and departures this week.
Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top box data.
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increase the speed to market of cross-platform and cross-publisher clean room solutions and expands on existing relationships.
Roku is likely to report Q3 2022 results in the coming weeks reporting on another quarter that is likely to see weakness in the company’s hardware business.
The streaming platform has also partnered with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of its ads.
Resonate survey went beyond party affiliations to address audience scalability for political advertisers.
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If history is any guide, there may be good fortune ahead for shares of Trade Desk (NASDAQ:TTD). A so-called "golden cross" has formed on its chart and, not surprisingly, this could be bullish for the stock.
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space
For the first time in three years the Asia Video Industry Association (AVIA) returned to Jakarta to host Indonesia in View 2022.
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists can match against each other’s audiences. Dubbed Publisher Advertiser Identity Reconciliation, or P…
Are you interested in hodling bitcoin for the long-term? Keeping your data private from corporations and the government? Spending all day trading shitcoins? This session, led by Blockstream’s Kiara Bickers, will walk you through the pros and cons of various wallets in an effort to help you decide wh…
Rowan Street Capital, an investment management company, released its August update recently. A copy of the same can be downloaded here. Since the end of the second quarter, the fund has been 30% up. In addition, you can check the top 5 holdings of the fund to know its best picks in 2022. Rowan Stree…