As budget season for 2023 approaches, brand marketers need to think through how a possible recession can affect their marketing and spending.
Sports streamer is first connected TV partner for identity system
The Trade Desk and PubMatic work on opposite sides of the market connecting advertisers with those who have ad space.
Someone with a lot of money to spend has taken a bullish stance on Trade Desk (NASDAQ:TTD). And retail traders should know. We noticed this today when the big position showed up on publicly available options history that we track here at Benzinga.
Panel found regulation and codes of conduct restricted what traders could do during this window and that automation could be put to better use further up in workflows.
The Trade Desk hasn’t seen its EPS estimates get downwards adjusted and this strikes me as odd. Click here to read my analysis of TTD stock.
Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire product group. At Yahoo search in the mid-naughts, he was senior director of product management. He followed that up with a stint as COO of the location data com…
These two companies are poised to become great long-term investments.
Data and ID resolution platforms help advertisers reclaim control over reach and frequency, but there’s no single solution to signal loss.
90% of mobile apps list Google as an app-ads.txt seller. And: New programmatic IDs are making publishers rethink their alternative identity systems.
With growing client expectations and a continuously shifting market landscape, WESLEY BRAY looks at the evolution of EMS, how tech providers are adapting to changes in the market and how they remain competitive.
Roku Preferred over TTD at Needham & Company on Long-Term Strategic Position
The Fed announced another 0.75% interest rate, and as a result, the indexes nosedived. Check out what this means for investors.
Someone with a lot of money to spend has taken a bullish stance on Trade Desk (NASDAQ:TTD). And retail traders should know. We noticed this today when the big position showed up on publicly available options history that we track here at Benzinga.
Ironbeam is a U.S. registered Futures Commission Merchant (“FCM”) which offers trading on crypto nano futures thanks to a partnership with Coinbase
These supercharged growth stocks have turned small sums of money into life-changing fortunes.
We examine how Google will perform in a worst-case scenario, a 2023 recession. Click here to see my thoughts and how I predict GOOG stock will perform.
August saw some substantial gainers, returning anywhere from 30% to 95%. In our analysis, we will re-cap key companies that saw price increases and have a market cap higher than $5b.
The ad-tech company has a massive market opportunity if it can effectively grapple with its near-term challenges.
Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to new research by global advertising technology le