It's supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and Index Exchange signaled their support for the open source project. The goal of Unified ID 2.0 is to create a standard identifier for the ad industry using hashed emails as a replacement for third-party cookies.
Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta. "We've been working aggressively on our cross-platform journey for the last couple of years," said Mainak Mazumdar, Nielsen's chief data officer.
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The Trade Desk is "having a good crisis" and has reported impressive Q3 earnings. NASDAQ: TTD has been on an upswing and may challenge new all-time highs. Concerns about bloated its valuation pose a downside risk. What is there not to like?
The Trade Desk Inc. (NASDAQ:TTD) went up by 6.56% from its latest closing price compared to the recent 1-year high of $847.50. The company's stock price has collected 12.41% of gains in the last five trading sessions. Press Release reported on 11/06/20 that Thinking about trading options or stock in Trade Desk, Alibaba, Roku, Hershey, or Tesla?
The Trade Desk, Inc. (NASDAQ:TTD) has a beta value of 2.42 and has seen 1,128,033 shares traded in the last trading session. The company, currently valued at $37.34 Billion, closed the last trade at $795.06 per share which meant it gained $48.93 on the day or 6.56% during that session.
When Google said in January it would be phasing out support for third-party cookies, the announcement immediately weighed on shares in the ad-tech space. Investors pondered whether the change would have grim effects on certain advertising companies. But 11 months later, analysts are optimistic about a new way of targeting ads that several top public ad-tech firms are working on together.
Millennials are investing like never before, thanks partly to the popularity of the Robinhood trading platform. That will give them decades to watch their investment portfolios grow. Of course, how much growth accumulates over the years depends on the caliber of the stocks bought and held.
Magnite announces its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across the digital advertising industry. Magnite will adopt Unified ID 2.0, an open source framework for hashing and encrypting email addresses, in order to create a common transaction fabric for digital advertising.
Bidtellect, a leading content distribution demand-side platform for native advertising, announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company's advertising business, will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience...
San Diego, CA, based Investment company Rice Hall James & Associates, Llc ( Current Portfolio) buys J2 Global Inc, Silicon Motion Technology Corp, Fate Therapeutics Inc, Karyopharm Therapeutics Inc, Euronet Worldwide Inc, sells The Trade Desk Inc, Immunomedics Inc, Aerojet Rocketdyne Holdings Inc, Onto Innovation Inc, Lattice Semiconductor Corp during the 3-months ended 2020Q3, according to the most recent filings of the investment company, Rice Hall James & Associates, Llc.
REDWOOD CITY, Calif., Nov. 17, 2020 (GLOBE NEWSWIRE) -- PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, today announced its support for Unified ID 2.0. Developed by advertising technology leader The Trade Desk, Unified ID 2.0 is an open source, interoperable alternative to third-party cookies.
Native Advertising platform Market 2026 evaluation of an enterprise is an important component for diverse stakeholders like traders, CEOs, buyers, providers, and others by Research N Reports. The Native Advertising platform industry research record is an aid, which gives modern in addition to upcoming technical and economic details of the industry.
Investment company Ashford Capital Management Inc ( Current Portfolio) buys Health Catalyst Inc, Smartsheet Inc, Proofpoint Inc, Great Lakes Dredge & Dock Corp, Viasat Inc, sells Livongo Health Inc, The Trade Desk Inc, Five Below Inc, Shopify Inc, Ebix Inc during the 3-months ended 2020Q3, according to the most recent filings of the investment company, Ashford Capital Management Inc.
In the second article of my Q3 2020 tech earnings review, I cover Roku, Square, The Trade Desk, Datadog and JFrog Roku Roku reported Q3 earnings on November 5th. The 73% year-over-year revenue growth the company announced was 23% above consensus expectations. Gross profit rose 81% YoY while gross margin rose 216 basis points in total to 47.6%.
This SSP is going IPO. PubMatic is gearing up for a proposed $75 million initial public offering after filing an S-1 with the Securities and Exchange Commission on Friday. The company, founded in 2006, is one of the ad tech old guard and planning to list its Class A common stock on the Nasdaq Global...
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Magnite and Index Exchange, two of independent ad-tech's largest supply-side platforms, are the latest companies to support The Trade Desk's Unified ID 2.0, it's replacement for third-party cookies. The two SSPs are the fourth and fifth major companies to support the identity product in recent weeks after Nielsen, LiveRamp and Criteo started collaborating with The Trade Desk to help drive wide adoption of the identity product.