The company hired Maggie Zhang as svp, measurement strategy and operations, coming over from Amazon Ads.
5G will impact the entire canvas of ecommerce by integrating and immersing digital technology into our lives.
Nielsen’s in business with streaming giants.
Nielsen’s in business with streaming giants.
Advance Market Analytics published a new research publication on “Global Over the Top (OTT) Platforms Market Insights, to 2027” with 232 pages and
/PRNewswire/ -- Streetbeat, an investing and trading platform for stock and cryptocurrencies with a proprietary marketplace of professional investment...
Nominate the most innovative individual in digital media you know and lets us recognize and celebrate them at the Model D and IT List Awards! David Nevins has decided to step down at the end of the year from his role as Chairman and CEO of Paramount Premium Group and Chief Creative Officer of Para…
To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, which calls for full media transparency.
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.. From Campaign US
In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts. VideoAmp, one of a group of measurement companies that has worked with TV networks to devise …
Measurement company may exit some businesses and geographic regions
The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impressed. The media-measurement giant has entered into a pact with streaming …
The streaming revolution has revealed weaknesses in the leader in U.S. TV measurement, giving the London-based company opportunity to strike
Software and data platform VideoAmp, today announced Tony Fagan, Chief Technology Officer, will take on an expanded role following a company reorganiz
Seedtag, announced the appointment of its US senior leadership team; this follows its recent €250M funding round from Advent International.
Rapid Internet penetration along with increasing number of smartphone users subscribing to Over The Top OTT video content streaming platforms technological advancements in the digital media and entertainment industry and increasing investments in R D activities by market players are ...
A leading media technology company, Amagi started operations in India in 2008. Over the years, Amagi has expanded its footprint globally. It is now present in more than 40 countries with offices in major cities like New York, Los Angeles, London, Paris, Toronto and Singapore. Amagi has its innovatio…
/PRNewswire/ -- Sistas In Sales (SIS), the leading global organization serving women of color across the sales sector will host its 5th Annual Summit on...
Nielsen still holds clout despite concern from major media companies and advertisers.
The NFL’s “Thursday Night Football” may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV. Nielsen and Amazon have struck a th…