A recent survey of 200 U.S. advertiser and agency video decision-makers finds them reporting that 55% of video advertising budgets are allocated to audience-based buys, versus 45% to traditional demo buys - with little expectation of any significant shift in that ratio in the next year.
21 million Americans are not connected to high-speed internet today. With school closures and remote work due to the pandemic, the divide between those with broadband and those without has been more starkly realized than ever before.
AT&T Inc. - Consensus Indicates Potential 9.5% Upside
Publicis Groupe brought back a familiar face, hiring Jay Askinasi as its chief growth officer, U.S. In the newly-created role, Askinasi will be tasked with leading connectivity of Publicis Groupe's data and tech solutions across creative, digital and media operations to accelerate the holding company's U.S. transformation plans.
Devika Bulchandani has jumped from Interpublic's McCann Worldgroup where she was president for the North America region to WPP's Ogilvy where she has been appointed CEO North America and Global Chairwoman of Advertising. Ogilvy's NA CEO role has been vacant for years with separate leaders for the U.S. and Canada.
Following months of departures and shakeups, AT&T-owned Xandr is now focused on bolstering its video offerings to capture the growing pool of ad dollars flowing into advanced TV. The focus on video, especially connected TV and data-driven linear advertising, comes as media companies at large restructure their businesses to grow their streaming offerings, and as technologies enter the market that allow networks to sell addressable inventory.
How significant an impact can we reasonably expect AI to make on digital marketing? Rosy predictions have a knack for either showing up late, floundering or somehow failing to fulfill their promise. At IBM Watson Advertising, CMO Randi Stipes looks at AI as a practical toolset that has been in place for a decade rather than the vague promise of a rosier future.
AT&T Inc. - Consensus Indicates Potential 9.5% Upside
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there's no easy way to connect ad exposure on a television to a specific person within a household.
WARC's annual Marketer's Toolkit looking at the year ahead is being released this week. Head of Content David Tiltman looks back at a tumultuous 2020. At the end of each year WARC releases the Marketer's Toolkit: a run-through of key trends for the year ahead and our advice - based on the evidence and examples on WARC - on how to respond.
DALLAS--(BUSINESS WIRE)--Nov 13, 2020-- AT&T Inc. * ( NYSE:T ) will webcast a presentation by John Stephens, AT&T Inc. senior executive vice president and chief financial officer, at the Morgan Stanley European Tech, Media & Telecom Conference on November 20. The presentation will be held virtually and is scheduled to begin at 8:35 a.m.
Aiming to deliver privacy-friendly audience targeting for advertisers, digital media measurement software platform provider DoubleVerify (DV) announces the launch of its Custom Contextual solution for programmatic advertisers. Putting the launch into context, DV's says that recent global research shows that consumers are more receptive to contextually-relevant ads and reinforces the impact of contextual targeting for advertisers.
WARC's annual Marketer's Toolkit looking at the year ahead is being released this week. Head of Content David Tiltman looks back at a tumultuous 2020. At the end of each year WARC releases the Marketer's Toolkit: a run-through of key trends for the year ahead and our advice - based on the evidence and examples on WARC - on how to respond.
As the travel industry look towards recovery from COVID-19, ensuring travellers receive relevant and appropriate ads to spark inspiration and regain trust for people to travel again is going to be key. With this in mind, Amadeus is joining forces with Xandr, AT&T's advanced advertising company, to help companies in, and promoting to, the travel sector, create targeted advertising campaigns, all while tracking performance and optimising their investment.
MediaMath, the independent advertising technology company for brands and agencies, has announced full support for Twitter Social Display Ads through its partnership with Spaceback, a global player in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers.
WarnerMedia CEO Jason Kilar has sent out a company-wide memo, saying the company will be rationalizing its operations and eliminating jobs, CNBC reported. In the letter, Kilar said the moves follow previously announced changes in the organisation, simplifying its entertainment studios, pushing HBO Max to the fore and consolidating commercial activities into one body.
The results of The Drum Awards for Digital Advertising (Asia Pacific) have been announced, with Standard Chartered, StudioCanal, McDonald's, Infiniti Global and GlaxoSmithKline among this year's winning advertisers. 2020 has been a year of unprecedented disruption, and digital advertising has taken centre stage.
AT&T Inc. has been called many things over its 135-year history: Ma Bell, monopoly, media conglomerate. The company, which traces its roots to the patent rights of telephone inventor Alexander Graham Bell, was the dominant phone company for much of the 20th century.
LOS ANGELES, United States: QY Research has recently published a research report titled, "Global Demand-Side Platform Systems Market Report, History and Forecast 2015-2026, Breakdown Data by Companies, Key Regions, Types and Application ". This report has been prepared by experienced and knowledgeable market analysts and researchers.
(Bloomberg) -- AT&T Inc. has been called many things over its 135-year history: Ma Bell, monopoly, media conglomerate. The company, which traces its roots to the patent rights of telephone inventor Alexander Graham Bell, was the dominant phone company for much of the 20th century.