AT&T Inc. (NYSE:T): Continued strong subscriber growth 708,000 postpaid phone net adds; 2.2 million-plus through the third quarter, expected to be
DALLAS--(BUSINESS WIRE)--Oct 20, 2022--
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increase the speed to market of cross-platform and cross-publisher clean room solutions and expands on existing relationships.
Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top box data.
The combined supermarket chains’ ad networks for marketers could benefit from increased reach and consumer data.
AppsFlyer’s report shows Apple Search Ads tripled market share since H1 2020. Its Performance Index shows top media sources like Google Ads and Meta Ads continue to lose ground in the new ranking of SKAN, a framework created by Apple for privacy-preserving mobile app install attribution.
Netflix’s new plan with advertising will cost $7 a month and launches on November 3.
Launching in November across 12 markets globally, the ad tier will include an average of four to five minutes of ads every hour.
We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.
Resonate survey went beyond party affiliations to address audience scalability for political advertisers.
“One in three of our Black colleagues in advertising didn’t feel they belong in the advertising industry,” revealed the All In Census of 2021. It’s a stark fact that illuminates the fundamental changes needed in order to both retain and celebrate Black talent in the ad industry. To this end, w...
These 15 Microsoft execs plan to double its ad business revenue to $20 billion using its splashy Netflix sales deal and by bringing more ads to Xbox
Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market.
GroupM CEO Kirk McDonald will be honored at BLACK ENTERPRISE’s 2022 Black Men Xcel summit October 12 through 14 at the Gaylord National Resort & Convention Center
More Than 250 Private Marketplace Deals in Basis Media Automation Platform Streamline Political Ad Approvals -- Automated for Rapid Activation on Digital...
The programmatic display market is expected to witness market growth at a rate of 35.20% in the forecast period of 2021 to 2028 is expected to reach USD
Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.
In this week’s Week in Review: Magna predicts strong growth
After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions.
Havas Media Group has worked to put together an international deal with Netflix. Matt Smith, head of Activation at Havas explains more.