From CPM haggling to rudimentary tech, an inside look at the intense negotiations.
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV.
They deal with a struggling economy and formidable new competitors. Attacks are made on the $300 billion Google-Meta advertising duopoly.
Xandr gives Privacy Sandbox a try, but the full impact of Google’s major changes might not be known until they’re here.
Ads on new, cheaper tiers of Netflix and Disney+ pose competition for tech giants Google and Facebook, but will they boost the stocks? A look at potential winners and losers.
Seedtag, announced the appointment of its US senior leadership team; this follows its recent €250M funding round from Advent International.
Microsoft stock continues to trade at a steep premium to its intrinsic value. Read more to see why I rate MSFT stock a ‘Neutral / Avoid’ at $252.
Cara PrattSVPKroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so that advertisers and certain demand-side ad tech partners can use Kroger data to buy and…
The success of the new plan will be important for Netflix, as it needs to bolster subscriber additions and monetization in order to fund its massive content investments and shore up its stock price, which has declined by 61% year to date.
Panelists bullish on connected TV’s prospects for advertising
Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr
An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com tomorrow. CTV scales. But doe…
AVIA Releases OTT Study in Singapore at its First OTT Upfront Showcase Presenting Premium Content at its Best
Megan Rapinoe was the co-captain of the World Cup winning USWNT in 2019. In an interview she revealed the insane celebrations after the win.
AI software test automation tool Mabl reduced testing complexity for Xandr, but the implementation faced challenges in an ephemeral testing environment.
Matthew Koontz worked at Hulu as director of product management, Xandr as director, product management and Snapchat as group product manager, monetization. He also worked at Microsoft for more than five years in a variety of roles, including Xbox TV and video advertising. And, he worked on the Bing…
Broadcast Scheduling Software Market Size, Share | Cost Structure Analysis and Forecast to 2027 | 2022-09-07 05:05:19
Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience.
Netflix is asking for a $60 CPM and guaranteeing 500,000 subscribers for its ad tier at launch.
All good equity investments can make their owners money by appreciating in value over time, but in order to enjoy the profits, you have to sell off some of your position. That’s not the case with dividend stocks, which make regular payments to their shareholders that they can use as income or reinve…