Amazon Makes a Bet on Beauty With Lady Gaga Deal

Sephora pkQfwR
Jul 16 11 Comments

https://www.wsj.com/articles/amazon-makes-a-bet-on-beauty-with-lady-gaga-deal-11562968730
If successful, the tie-up announced this week with the 33-year-old musician and movie star could help Amazon woo prestige marketers, which have often limited or avoided selling their products on the platform for fear of losing control of the brand experience and undermining their image, marketing experts say.

I guess Amazon is now delving into beauty. I'm interested to see how the beauty line will perform through Amazon.

comments

Want to comment? LOG IN or SIGN UP
TOP 11 Comments
  • Amazon MsSanchez
    What is the connection between Lady Gaga and beauty? I don’t see it.
    Jul 16 3
    • Amazon CbnJ83
      The same connection Kanye has with shoes
      Jul 16
    • Amazon R0cker
      Or with music.
      Jul 16
    • Amazon ttwU14
      Lol. Could say the same about Kylie Jenner and beauty. Ironic, but it sells.
      Jul 17
  • Amazon CbnJ83
    πŸ’²πŸ„
    Jul 16 1
    • Amazon trimlp
      True. Guys need to look up how much money women spend on makeup. It definitely blew my mind
      Jul 16
  • Amazon
    Amz

    Amazon

    BIO
    Yo-yo Chen
    Amzmore
    Crap star crappy products
    Jul 17 0
  • Microsoft
    cAmeltOe

    Microsoft

    PRE
    Moosejaw, Google
    BIO
    Beware of elves
    cAmeltOemore
    Ugh
    Jul 16 0
  • When I think of beauty I don't think of Lady Gaga
    Jul 21 0
  • Apple qwaszx17
    It won't sell. Just a flash thingy. People will forget this shit in a few days.
    Jul 16 0
  • Amazon / Project SWLM
    You see the smart salon amazon did with Ted Gibson?
    Jul 16 0

Salary
Comparison

    Real time salary information from verified employees