Describe your company as if it was a Game Development company
Obviously game developers will have to take the back seat on this one.
For example. I would describe my company (booking.com) as Bethesda. Really good at creating a very specific kind of product/game but still using extremely legacy software/engine and marketing it as being super cutting edge and amazing.
- eBay hclD84Ebay, Atari: fantastic to dust off once a year for nostalgic value, but completely redundant in today's world and needs to be put to sleep like uncle Eddie who drinks too much and soils himself at Christmas.