Startups

Growth team

New KBhn
Dec 1, 2018

How is the growth product team structured in your company? Does the role reside in the PM org or Marketing or Biz Ops. It is such a cross functional role that it could be anywhere. Also, how does the team work with other product managers managing product lines? How are the roles and responsibilities defined so that there are no conflicts?

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  • F5 Networks / Engetcd
    What defines a growth team? We have strategic stealth teams in F5. They're teams by themselves reporting up to GM/C-Suite.
    Dec 1, 20182
    • New KBhn
      OP
      Growth team scope is to increase the product metrics - activation, retention, virality. Or, in enterprise world, identify new markets
      Dec 1, 2018
    • F5 Networks / Engetcd
      I see. Yep, those are the strategic stealth teams/incubations at F5. They are orgs by themselves. They have their own PMs, their own agendas. But, they report to GMs who manage multiple product lines.
      Dec 1, 2018
  • Reddit 5‘6 Indian
    Growth is own org at Reddit
    Dec 1, 20182
    • New KBhn
      OP
      Who they report to up in the chain? Also, is the team more strategic (coming up hypothesis) or strategic+execution?
      Dec 1, 2018
    • Reddit 5‘6 Indian
      Both
      Dec 1, 2018
  • Micro Focus / ProductGWOz11
    Growth is on the marketing and bizdev side for us.
    Dec 1, 20180
  • Lighthouse chikndinr
    TC?
    Dec 1, 20180

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