Does your company name and brand have to really represent what you are looking to accomplish? Does it have to be fully baked off the bat or can it be a living thing?
I'm in marketing/branding I do think it's a living thing. Name matters once you start getting traction and awareness but even then companies go through rebranding all the time
It's more important to be consistent then good (unless it ends up being really bad). People spend way too much time thinking about a name/logo.