Based in LA. Expecting an offer in NYC from an ad tech company. What should I shoot for/expect in terms of relocation bonus? 3.5 YOE non-technical role
Depends. Own or rent? Family or single? Everything you own fits in the back of your civic or you need two 53' trailers? That move could be hella expensive.
What do you mean by own or rent? Single, and don't have much stuff (back of the civic status)
Own a home you need to sell, or just rent. Assume rent. That makes it easy. Push for the $20k and see what you can get. Then pack everything in your car and enjoy the drive. Trip will cost you a couple grand. Short term housing while you find an apartment probably another couple grand. Get at least $5k to cover your costs. More is better. $10k not out of the norm.
As much as you can, obviously. 10-20k is standard for more senior roles. In reality you need to cover flight (600), move of stuff (depends how much you have) and temp housing (5k per month).
Thanks! I edited my post with additional details if that helps