When it comes to improving as a marketing professional, best pay and stability are there any industries that you might want to avoid? Real estate,Sales based companies, Health care, agency marketing? Just to name a few I'm curious based on your experience would you recommend someone NOT to work as a marketing professional. I have 3 years of relevant marketing assiantant/coordinator experience
Best pay at this point is marketing operations in high tech. If you can spell CRM, you are half aay there. Marketing is a great field if you are a millenmial, a woman, a minority (gay counts here) and the like, you are golden. If you are white, over 40 and are not a VP yet, start applying for jobs at Best Buy or Safeway. Your career is officially dying or potentially you are on borrowed time.
White, male, 22 - marketing coordinator. I'm just now getting experience with CRM - I am familiar though
Being white and a male is fine in Marketing. Marketing is quite diverse and it adds value to it. Go on the more technical route and specialized in a channel (paid social, paid search, email marketing, automation) in the beginning then when YOE is 6-10 move towards more strategy based / generalist route.
Familar is not enough.
Valid point. It's analytics - Software can always be learned quickly if that's your skill - It's about interpreting what it gives and using it
I recommend in Marketing to work for a company that needs a well rounded or full stack marketer. Instead of focusing on industry, think of being a marketer for a company that will need you and depend on you, so that you are not stuck in a silo but instead exposed to all aspects of responsibilities and duties (email, advertising, product, analytics, website, event, brand, etc.)
Did it help you decide what you like/enjoy most in marketing?
This. I run US marketing for a UK-based tech company. As a full stack marketer, and the one-man mktg dept, there’s a lot of pressure and responsibility. But, I only have 3 YOE but I know the 14hr days are going to be worth it
Avoid highly regulated companies for first few years, projects will take longer so you'll accomplish less than in a rapidly moving company
Avoid the AEC industry entirely. Unless you come in as a Director you're basically a glorified administrative assistant
What's AEC?
Architecture / Engineering / Construction. AEC is slow to adopt new Martech and marketing practices, however, AEC marketing roles are definitely transcending and are more than just glorified admin assistants. They play a crucial part in strategic planning and are key contributors to the success of any AEC firm.
Get a job at an agency. The pay sucks, the hours are horrible, but in marketing this is how they weed out people. Tons of people graduate with marketing degrees every year. This is not an especially hard task compared to other fields. So, to climb the ladder you need to do several years of the hardcore grind at a big agency, people will fail and drop off and doors will start to open. Don't worry about the industry. Just work hard and get experience, then find the niche industry.
Thanks for your comment.
Np! I've been through it so pm with any questions you have..