Get rid of them. They belong in sales or marketing.
Preachhhh
I was technical and pushed to sales like five years ago. I miss the tech side but my pay is too high and my fine skills too lacking now. Wonder if product management would be something to consider...
Being technical is a subset of being competent.
Make the non technical PM a user and invite him / her in for a user research session. Don't need to waste a head count.
What does technical, technically mean?
Developers who don’t understand the customer or the business. Get rid of them. They belong in the IT help desk.
Yessir, on it sir.