Bezos is trying to spoil his own companys reputation in his own news paper - https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.87510244c7c6. Thug Life :p
I don’t think he completely controls the content in WP.
Doesn't matter. People will hear what they want to hear.
He owns it but doesn't run it. I'm pretty sure conflict was discussed during the purchase.