What's the future of video game marketing?

I really hate that streaming is so important for marketing now. Instead of just sifting through games to find the game I like I have to sift through channels and then sift through their videos to find the game I like.

Hodor

Partnerships and influencers are the current state of gaming. The future is ML will create DLC and also the ads for DLC. Thus producing infinite shitty add-On’s and mini games that are personalized to every user, then be able to target that user with the personalized DLC add. I wonder why there isn’t more personalization in gaming. Games could be as dynamic as your feed.

*Marcomm

You can’t get around the importance of making a good game. Even some shitty games get great “free” marketing on Twitch just cause the community is so starved for something new.