Partnerships and influencers are the current state of gaming.
The future is ML will create DLC and also the ads for DLC. Thus producing infinite shitty add-On’s and mini games that are personalized to every user, then be able to target that user with the personalized DLC add. I wonder why there isn’t more personalization in gaming. Games could be as dynamic as your feed.
I really hate that streaming is so important for marketing now. Instead of just sifting through games to find the game I like I have to sift through channels and then sift through their videos to find the game I like.