Why doesn’t Uber try running ads in their app?
Uber has a lot of location data for their riders. I’m guessing it’s possible to infer the kind of restaurants, bars etc that you like to visit. Based on this, some ideas to run ads: 1. If your destination is a commercial area, the app could recommend some interesting things for you nearby. 2. If you’re in a new city or a part of town you’ve never visited before , the app can easily detect this and recommend stuff for you in the city.
Waze I feel does a good job of this
Yes something like waze local was exactly what I was thinking.
Not every app needs creepy ads... oh your at Facebook.. of course
I know EA isn't talking about ads rn...
It might be beyond uber‘s tech.
Spoke like a true Facebooker
Riders typically don’t spend time on the Uber app after requesting the ride, even more so once in the vehicle.
I think it would frustrate riders more than anything, they shouldn't have to get through more and more noise to finish their ride. If anything, uber should have an explore page with this kind of data
It could start as a new product experience where towards the end of the ride you get a notification for interesting things nearby. Sponsored content can be added to this later. Another option might be to show this content right after you’re matched with a driver when the riders attention is still on the app.
This sounds awful and explains why I close the fb app almost immediately every time I open it
Too busy upselling Uber eats in every possible corner of the app