Amzn is actively building out media group, a video platform, and measurement. They have plenty of profile-level anaytics from prime - but how far beyond the amzn ecosystem does that go? comScore, in terms of volume of digital data in measurement, is third only to Google and FB. cS has newly built data assets for measuring connected devices in-home and cross platform TV measurement. With that, cS is still under financial audit and v cheap. I've already left cS, so sharing to guage thoughts of the possibility and if I left too soon.
I dont see amazon buying comscore. It’s just a measurement solution. Amazon would rather prefer buying a carrier than comscore
Comscore can’t be bought by anyone... they add no value to any company... They are better off staying independent as that is their USP.
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Is this a post from the comscore CFO ?
not sure who is at this point, but God bless his soul