Comcast deliberately inflates bidding requests to extract extra revenue from DSP partners

Comcast's freewheel has a project called “smart bidding” that sends duplicated bidding requests with slightly varying attributes to extract extra revenue from DSP partners. The extent to which Comcast is aware of the potential violation of industry standards resulting from this behavior remains unclear. However, they have chosen to conceal the project from partners and have selectively and gradually rolled it out. To access the complete story, click on the provided link: https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 #programmatic #comcast #inflation #TTD #Adobe #Amazon #Advertising

Comcast deliberately inflates bidding requests to extract extra revenue from DSP partners

Telegraph