Gusto vs The Trade Desk

Gusto is less of a risk

Can u share the Offers?

I hope you took The Trade Desk offer and I will meet you some day (or, already have?). But, you had good choices either way... Gusto is a good company that I have a lot of respect for. That said I disagree with @xFGv12 about upside... Public or private is ultimately irrelevant to value of options. All that matters for that is growth potential. The HRMS industry is ~$8B/yr and is highly saturated with mostly the same kind of companies (is Gusto truly a fundamental game changer compered ADP or Workday?). Even if Gusto is wildly successful and overcomes the many heavyweight incumbents, they have a relatively low ceiling on their growth potential, unless you believe the category itself will dramatically scale, or Gusto will pivot to another business with a larger TAM. Global advertising on the other hand is a $750B industry ($1T in <10yrs) and is ~3% tapped for The Trade Desk's way of doing business (i.e. "programmatic"). Growth potential is orders of magnitude higher for The Trade Desk. There is a very rational case for the entire industry to be transacted this way eventually. We're still in the top of first inning... If you chose Gusto and it doesn't turn out to be everything you hoped, come on back. We'll leave the light on for you :)

I know it was in 2019, but can you share more details with us about the TTD offer ? Thank you....

I’ve worked at both companies. To sum up: TTD was amazing but my team went through growing pains and I left due to the toxicity of the UX VP. Buttttt Gusto was a shitshow with no vision. I would recommend TTD even with to my personal struggles because Jeff Green has amazing vision!