https://bitcoinist.com/coinbase-qr-code-super-bowl/
Dumbest shit. Left hand doesn’t know what right hand is doing.
This was a success. Any attention is good attention. After fanfare dies down, people will try the code again as people talk about it. Any major corp in the crypto space will benefit from crypto being popular.
Good point
Will people try the code again though? I think they have a few hurdles to overcome. I can't imagine people took pictures of it to save for later or left the URL open in their browser. And if they plan on rerunning the ad they're basically paying twice for the result (they theoretically could just run that ad to begin with and skip the super bowl). And if they do rerun the ad can they even get it in front of the right audience? For me personally The super bowl is one of the few times I actually watch ad supported television during the year and that ad doesn't really translate well to consuming from mobile devices on things like TikTok or YouTube. The last hurdle is that the cat's out of the bag, everybody knows what the ad is for now. I feel like most people I was watching the game with saw that ad and were very tempted to scan the QR code, then at the end when they saw it was for coinbase they were glad they didn't waste their time 😂
I didn’t like the ad but my partner who has head about crypto think it was a success. Mainly because it didn’t try to convince people who know nothing about crypto that crypto is the future. Instead it just helped push those who know something to check it out more and make crypto more normalize in society
Cool
Should've been followed by an ad for Akamai Cloud Test 😂 I'm actually curious, did the engineers even know that this ad was happening?
Good point. It was imaginative but may have required better testing
A Coinbase recruiter mentioned their upcoming superbowl ad a week or two ago, so I'm sure it was widely known within the company