A Crisis of Innovation at Apple

Clickbaity BS

Yeah. "Innovation" at Apple is now just incremental enhancement to existing products.

Summary - 1. Apple revenues not as impressive as before 2. Pre-covid, Apple cut revenue outlook by $9 billion amid pricey iphone sales drop, first time in 16 years(Slowing iphone sales especially in China). Iphone is biggest contributor to Apple revenues. 3. Apple shares decline after iPhone sales miss, china drop 29% 4.Just like Nokia relied on customer upgrades in a saturated market more than a decade ago, Apple is doing the same. 5. People have begun to wait longer and longer to upgrade their phones. More people like to repair not replace their old phones. 6.Apple depending too much on glories of the past. Apple not innovating anymore (iPhone, Appstore, iPad helped Apple create new business verticals). 7. Apple underspending (spent 8% of revenue) on R&D compared to peers (Microsoft spent 14% and Google spent 16% of revenue) 8. Apple slow on Mergers and Acquistions (only spent 2% of cash flow on M&A since 2012) 9.Brand Apple has taken a hit (New iPhones don't generate as much buzz as they used to. iPhone 5 generated highest buzz) 10. Brand perception taken a hit. Apple faces charge of cutting corners by excluding chargers and earbuds from boxes of new iPhones. Apple is not saving the environment. It is saving its margins with this move.

This same narrative pops, despite their growth and success in non-phone sectors. Now: AirPods...growing subscription services revenue...owning quantified self w/ Watch...move to custom silicon Next: big play in auto, AR headset...more subscription services revenue They’re doing just fine now. Will be fine later.

Who is “innovating” in the phone space according to you? Samsung or One Plus lol?