Adjust and Applovin laid off 12% of their employees: https://www.adexchanger.com/mobile/adjust-and-applovin-lay-off-12-of-their-workforce-amid-economic-downturn/ I wonder whether the major reason is mobile game industry or mobile marketing. If it is mobile marketing related, I would expect to see a reflection on Appsflyer #tech #layoffs #mobile #marketing TC: €90k
A lot of the gaming studios were bought up in order to combat Apple’s removal of IDFA. By taking advantage of first-party data, ads can be better targeted. It was a logical move but the gaming side of the business is not really making money, hence the layoffs. MZ being the biggest sinkhole of them all. I think as we go through an economic downturn, we would see less consumer and business ad spending. The whole mobile advertising ecosystem would take a hit. Think of companies like AppLovin, Snap, Unity, AppsFlyer, and even new promising ones like Moloco. All of these players would see less revenue and competition for ads would just get a lot tougher.
Mobile games is a giant money pit. Layoffs are to focus on ads