Amazon new logo is dumb...

The worst part of ordering stuff from Amazon are those brown boxes. Every time I throw them in recycle bin I will think of all trash that is generated and makes me think about buying from brick and mortar store. To me they took what I dread the most about buying from Amazon and made it the logo. Now every time I open the app, I’m getting reminded of all the trash being generated.. Does anyone else feel that way?

The Home Depot AAWf82 Mar 10, 2021

Avoid amazon

Google g☁️ Mar 10, 2021

Avoid amazon and AWS

Amazon TechBro007 Mar 10, 2021

Says GCP 😂

Amazon OMG this Mar 10, 2021

And how do you think things arrive in these brick and mortar shops ? That’s right, in boxes.

Apple otmc Mar 10, 2021

Come on man. Don’t be such a sheep. They don’t come in individual boxes at the store. There is no comparison

Motorola rtzero Mar 10, 2021

@otmc - there are many studies that show shopping online is more eco-friendly than shopping at brick and mortar stores. Because amazon's delivery trucks are not suburban soccer moms or middle aged men driving a whole ass minivan to get one bottle of wine or beer. They have planned routes and filled to the brim.

Google ABC-CEO Mar 10, 2021

Flagged by the community.
Google SpfG16 Mar 12, 2021

The subtlety of Google's made it way funnier. Microsoft's is just too over the top and not even funny (I have no issue with body-part humor; this case just wasn't implemented well)

Lockheed Martin RawheadRex Mar 10, 2021

Seems like Amazon has been endlessly and unsuccessfully trying to cut down on overpackaging forever now. They used to always use cardboard boxes that were like 4x the size of the actual item on top of the factory packaging, then they swung completely the other way to the "frustration-free" option as a default which ensured that whatever you ordered would often show up completely mangled from the carrier throwing it all over the place with no protection, would have an ugly impossible-to-remove shipping label on the packaging that ruined resale value and would end up getting lost somewhere along the line for smaller items. Their current system seems like it's a random lottery with the level of packaging your order gets that doesn't account for how fragile it is or anything.

SHIELDtech ctjj40 Mar 10, 2021

What's frustrating is that UPS is only carrier that consistently delivers packages that look like they've been to hell and back. If Amazon and others made them clean up their act, frustration free may have been more successful.

Lockheed Martin RawheadRex Mar 10, 2021

UPS is still way better than OnTrac was back when Amazon used them exclusively for all the 1 and 2 day Prime shipping a couple years ago. They'd constantly lie about the status of your package in their tracking system, claim it was undeliverable even with very clear dropoff instructions and would give you the pick-up slip treatment after barely knocking just once and waiting maybe 30 seconds for anything that needed a signature.

StockX CS luvr Mar 10, 2021

our pitch is “guaranteed authentic” and ebays sneaker commercials literally just made their pitch “authenticity guaranteed”. I don’t think you guys have much room to talk about branding

Fanatics harymarkle Mar 10, 2021

@stockx how are things at ur company. One of our mktg directors joined as vp that got me interested in the company. Would you be able to refer me for a product role?

StockX CS luvr Mar 10, 2021

dm me

NortonLifeLock WDwR00 Mar 10, 2021

Lol .. I thought my phone is having issue in loading that icon

Invoca CTIs31 Mar 10, 2021

AFAIK cardboard is biodegradable so pales in comparison to the plastic that’s on the item from store or otherwise

Postmates mjasw1 Mar 10, 2021

The oversized boxes are jam packed with plastic to protect the item

Jewelry Television qYHA60 Mar 10, 2021

IDK the old one looked like a wanker.

Lockheed Martin RawheadRex Mar 11, 2021

People in Europe complained the original iteration of the new blue-tape one looked like a Hitler stache so they had to scramble to change it

LinkedIn lrowrednow Mar 10, 2021

No. Nobody. But the new logo sucks as all new logos in history. At least till the next one will show up.

Kaiser Permanente PJmk44 Mar 10, 2021

The worst part about ordering from Amazon is supporting Amazon 🤢 try supporting that local brick and mortar, not having to throw away the boxes or see the logo, and getting to make a big positive difference for people in your community 📢📢📢

Amazon WFEN18 Mar 10, 2021

I want my stuff to come the next day without leaving my house and I want to have the option of returning the item no questions asked if I feel the need for it. Once brick and mortars actually evolve to suit the needs of customers in 2021 maybe then I'll start shopping at them.

Microsoft ftgyhu Mar 10, 2021

Says the joker who works for big healthcare..... Where you pay $800 for a checkup out of pocket. 🤔