Tech IndustryMay 30, 2020
GoogleJNcW35

Anyone else notice tech iconography and ads are now targeted heavily female

If you look at advertising for coding bootcamps, Udacity, Coursera, company career/recruitment sites etc. they are heavily featuring stock photos or iconography of women or women as the primary focus. Additionally at work, I've noticed whenever software engineer or most roles are mentioned in a slide or doc, there is very consistently a female icon or stock photo. An African-American or white male will be occasionally represented but it's especially rare to see an Asian male represented in any imagery. It seems like the trend is only growing. I thought diversity was supposed to be an inclusive effort. It would be great for inclusion if they strike for an equal representation in imagery.

Facebook lazyman May 30, 2020

Idk what you are complaining about. Bootcamps, udacity, and coursera are scams who have probably saturated the market of gullible and desperate males. Of course they’ll want to tap into the untapped woman market.

Facebook banananhr May 31, 2020

Scams??

Facebook lazyman May 31, 2020

yes they are scams. Advertise to desperate people (for example, the noobs on cscareerquestions) that if they signup, they will land their dream job. Also they are a lot of times taught by people who overstate their own skills.

Cohesity asjC82 May 30, 2020

Wow, whining about the tiniest thing when you are not in the center of attention. I bet you never said anything when such "imbalance" were in your favor.

Google JNcW35 OP May 31, 2020

Not quite sure when it was ever in my group's favor. Asian males in the west have very rarely been represented in media or advertising now or before.

Google 1Ox May 31, 2020

It's a social experiment. They're trying to make coding super welcoming to women and minorities, in the belief that young ones will be inspired or feel welcome to join the field. Will it work? I'm guessing no, but we'll find out in 10-20 years.

Microsoft TrumpWins May 31, 2020

I don’t have any link to back it up but I’ve heard that women are more likely to share and spread things online

LinkedIn corposlave May 31, 2020

It's just futile attempts at social engineering by the WIT gang. But like all "equal outcome" approaches it will fail sooner or later.

Credit Karma Duro May 31, 2020

Equal representation in imagery would end up excluding the folks they want to reach. Your marketing people can explain this to you.