Apple released a client machine learning model to identify tracking cookies and block them. They also squeezed-in time to add bugs to break cookie-based log-in/log-out systems in mobile apps: https://bugs.webkit.org/show_bug.cgi?id=219872 ITP has been a huge attack against Google, Facebook, Twitter, and the rest of the Ad Tech industry. It is not just an attempt to injure those companies, but Apple is using it as a way to creep in to the ad measurement space themselves: https://searchads.apple.com/help/advanced/0027-mobile-measurement-providers/ https://developer.apple.com/documentation/storekit/skadnetwork Apple will not withdraw. They have a good sales pitch to users: "we are blocking those nasty advertisers from tracking you." Apple's case is made stronger when when bad actors do sketchy things like abusing localStorage to track users. Question: Are there open industry groups who are trying to constructively approach this problem? If not, what are individual companies doing to mitigate/work with Apple's tighter and tighter gating and restrictions? #apple #google #facebook #ads #adtech
Apple is preventing "evil" companies from tracking you. Sounds like a win to users
Do you have any tests to prove these claims? Apple doesn't even allow filtering at the system level to avoid these issues.
Yes. Description: "Apple states that “Intelligent Tracking Prevention uses on-device machine learning to block cross-site tracking, while still allowing websites to function normally." https://eshop.macsales.com/blog/67139-apple-safari-14-privacy-report/ "Apple added Intelligent Tracking Prevention to WkWebView by default, as they announced they would at June’s World Wide Developer Conference. Taken together, this means that ALL Web Browser functionality (Web Browsers, in-app Browsers, etc.) must use the WkWebView class for that functionality by December 2020, and, once they do, those browsers will gain Intelligent Tracking Prevention by default. This can not be disabled by the browser in question nor the site being visited. Users can elect to navigate a series of menus in the settings of the operating system to disable the feature, but I strongly suspect few users will set out on such a quest." https://www.searchdiscovery.com/blog/data-collection-apple-platform-changes/
What about apps? Most data that is generated from phones are from various apps.
Fully support this move from Apple
If you're alright with advertisement-funded services being entirely displaced by direct-fee services, then I get it. You paying $5/mo for a paid gmail account already?
Monetization doesn’t have to be “totally” based on personal data, LinkedIn