Does it help you get attention from FAANG recruiters if you have it on your resume?
Had a friend who worked at Vimeo. She got offers from G/FB/Amazon and Twitter later, so probably ¯\_(ツ)_/¯
How much are they offering?
In short, yes. I worked at Vimeo before FB. Someone on my team went to a FAANG company. Many PMs, SWEs and Designers went to FAANGs and Spotify. Think it's a great stepping stone. Doesn't pay well for tech, but worth putting in 1-2 years if it's your best offer.
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It’s small/niche so opinions will vary greatly. It falls under tech, so automatically better than a lot of non-tech companies.