Create a separate app instead of integrating Reels into Instagram and Shorts to YouTube. Dedicated platforms and having ui ux custom fit for TikTok like platforms is the way to go
I guess Americans are trusting more on a Chinese companies than Meta and Google! Maybe we should build an app!!
Problem with Reels and Shorts is that most of the content is just reposted tiktoks
Google is next IBM. Tiktok is next Google
Firstly, there's nothing brilliant about the idea lol. This would have been considered extensively by both companies and Google for eg has tried the same in other products- separating messaging and video into separate apps (Duo vs Allo).
But then itās too obvious that everyone is copying Tiktok. Itāll be too easier to get sued. And Tiktok already has users. Pushing people to a brand new app is really hard.
FB already tried this with Lasso and it failed
We had a separate app, didn't work. Easier to use existing platforms. Reels and Shorts would surely fail otherwise.
FB tried this when they created Lasso. it never caught on
"Just clone X into a separate app" tech bros.
How you make people download this new app?
Shhhh I did not think abt thatā¦.why do you have to spoil my brilliant idea
Easy. Redirect from Insta or YouTube app?