https://www.protocol.com/bulletins/cameo-layoffs-cto-cpo
Never heard of this company
It’s pretty big among people interested in celebrities. You can essentially pay anywhere between $20-$1000 (set by the celebrity) for a celebrity to record a short custom video. People used this to send birthday messages, shout-outs, etc.
Celebrities? You mean like hollywood actors? Why would they look for 1000$ and say greetings
Wtf is this company
I bought a few Cameos for birthdays but it's a once or twice thing and then the novelty wears off. They never found a sustainable revenue stream for talent (fan clubs wasn't the runaway hit they expected). The writing was on the wall when the entertainment industry reopened and all the celebs were back filming movies and TV shows, doing concerts, and playing sports. A big mistake was taking money from Softbank. You get $100M and get called a unicorn and everyone expects you to triple in size. No one stopped to ask what would happen when the pandemic ended
SoftBank out here destroying companies left and right
The commercial applications for this…to get a celebrity to do an ad for you is where the money is
That is the one bright spot in their revenue mix: Cameo for Business. A $100 Cameo can be used for personal use, but an ad can go for $10k or more. I bet these layoffs are a signal of a pivot more toward that and away from consumers
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Is this another sign of tech layoffs to come? Not that Cameo was huge but it seems it should have super profitable business model being basically storage for self-filmed celebrity vids? Very sorry to anyone affected by the layoffs, dm me for referrals
Cameo is not a technology company. They’re a media company.
Their funders sure seem to think they’re a tech company.