I promise this is work related. Does EA tie bonuses into Ultimate Team usage? Are there internal issues holding the company back? These games are massive brands and could really propel the brand even further. What’s going on at EA and why is management ok with subpar products? TC: $240k
It's all about the stock price and cash flow. Loot boxes generate massive amounts of money as they are legalized gambling. Since they can't make an actual slot machine game to take your money, this is the next best way to get people addicted and siphon money. All other aspects to the games (like actual game play) are secondary. Spending the money to make the games better, but not to generate more cash runs antithetical to generating wealth for shareholders, which is why EA exists.
yeah, it makes some sense. however, improved gameplay -> greater popularity -> greater profits from the loot boxes
Selling a few thousand more copies doesn't make nearly the profit as DLC people keep re-buying. QA is very expensive.
Live service is good for the stock
FIFA brand is dead. They are releasing their own branded game now