Lots of folks are joking about Finsta being harmless. But saw this email between execs talking about SUMA (Single User Multiple Accounts) in SE Asia. Does any know how big of an issue is fake accounts on FB. For folks hiring influencers, our spend are based on impressions. If 1/2 those impressions are from fake accounts, that’s an issue. My team spends millions on social ads annually. We spend it because it works. But FB claims 2.9b MAU and they have billions in ad revenue. Ultimately we use FB/IG because it works. It’s where our users are and it drives sales. But does FB have a fraud issue? #facebook #instagram #fb
Lol. Some are user mistakes. Some want multiple accounts. You think other websites do not have SUMA?
You said it works and drives sales. Doesn’t that answer your own question? Fake users buying products are either real users, or it doesn’t matter.
FB/Google is the most effective advertising platform the world has ever seen. But a mass of SUMA could effect ad auctions. Artificially driving up the price. Don’t know if that’s happening, but company emails that have been unsealed AG court filings raise concern.
However you said “My team spends millions on social ads annually. We spend it because it works.” So define “it works”? I took it to mean your ad spend was generating sales. That means it doesn’t matter whether FB is inflating or not, it’s producing revenue for you. What are you worried about?
I always thought fb was making up their numbers. Just look at it The platform is dead, nobody is using it anymore.
I can confirm there are no issues. Please keep the spending up.
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Why are u spending on FB? It’s dead honestly. Either fake or unsuspecting people. Real willing to pay customers don’t buy things/experience because of impression on FB. Well I am generalizing but you get the idea.
Facebook just made it super easy to spend on their platform. I would say capitalizing on marketer laziness
uh i just bought something from an instagram ad yesterday