Farmers site experience
How the fuck farmers is still in market with such a bad user experience. I was just shopping for insurance and they give a quote but I need to talk to agent? Talk to some one to sign up for a service? Are they in 2000?
Leave the office and go to suburbs for some time.
I worked on their iOS app. From what I learned, the agent does everything. Itβs like a franchise (e.g. fast food) where the product comes from the parent company (Farmers, Taco Bell...) the service comes from the independent person (Agent, franchise manager). No idea why they canβt do quotes with some algorithms on the web, but to set up a contract you gotta go through a human near you.
The agent is what separates farmers/State Farm/Allstate from insurance companies like Lemonade or Geico. Some people prefer the agent experience
Old people prefer agents. Millennials hate talking to people. Farmers is making some changes though to target millennial population. But they are never shifting away from the agent model
They know a thing or two because they have seen a thing or two ππ