Hello, Thinking of taking a Marketing Analytics course at Berkeley via EDX. https://www.edx.org/micromasters/berkeleyx-marketing-analytics If you have a few minutes, please review the curriculum on the link and advise on whether this can improve my chances of breaking into a PMM role. Thanks, #growth #marketing
I think marketing analytics will more likely get you a marketing analytics or growth marketing job than a PMM job.
Makes sense. Thanks
Not worth it.
Please expound why? Thanks
I recommend the product marketing alliance course or pragmatic marketing. Pragmatic marketing is a more established program but product marketing alliances program is a little more current
I have taken the Pragmatic Marketing course and highly recommend it - was extremely practical and relevant to my PMM job at the time. (This was several years ago.) The Berkeley edX courses are taught by "academics" with very limited real-world experience doing marketing in the private sector. They look good on paper (I think) but are basically useless.
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