Target Forcing Customers to Use Traditional Checkout
Target is now forcing customers with 11+ items to use a traditional checkout versus a self-checkout. Their reasoning: They tested out the concept at pilot stores and saw that checkout was 2x faster and that customers preferred it. What is your take? TC $149k
To stop / reduce people from stealing ?
This is another thought I considered. But I feel there are other process changes/tech that could help with this. So I am still considering it, but it is not my highest conviction theory.
This. Walmart is also changing its self checkout to reduce shrinkage
Another reason is to avoid shoplifting/no or low scans of products which is a fairly common practice in self checkouts with consumable / cosmetics, etc.
The real question is who gives a shit
Don't mind as long as they properly staff the store with cashiers.
They won’t. Eventually you can only self checkout with a Red card
Is the system preventing higher item count or someone is manually observing and stopping them? If it's the system easy solution is to just split purchase into separate smaller transactions at the self checkout Then again I've seen genius people standing in a 20 min+ line for normal checkout when there were self checkouts wide open immediately just as see lazy geniuses willing to stand 45 min in chick fil a drive thru lanes instead of doing a mobile pre-order and popping into the store for 5 seconds and being done!
My singular experience was that an associate was staffed in the self-checkout and he was counting items. If over 10, he sent people to the traditional checkout.
Good idea. Let's save some jobs from being eliminated.
I'm faster with 20 items than a lot of people are with 10
"ppl prefer regular check-out, that's why we force them do it" makes no sense
Based on a single experience I had, I think they want to push more “Red Cards” and it is hard to do in Self-checkout. So they will force people with higher trip spending to go through the normal line where a Red Card can more naturally be offered to individuals who will benefit immediately from its use.
This sounds like a real strategy actually haha