Hello fellow devs! I'm curious about the investment companies are making in marketing their dev tools, especially at the top of the funnel (meaning new users). This can encompass sponsorships at events, credits, and other resources that assist in the marketing process. Also curious what works best, especially for bigger companies. If you're comfortable sharing: - A ballpark figure or range of the expenditure - Any particular tools or services that this budget covers - Best practices I believe this could give us all a clearer perspective on industry trends. Thank you in advance for your insights! #devrel #devtooling #marketing
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This nicely sums up the trend: Indiana Jones 5's massive $300 million production budget (not including an additional estimated $100 million in promotion) has led to the downfall of Indy's return to theaters. To date, Dial of Destiny has only earned $375.4 million at the worldwide box office, now just the 13th-highest-grossing film of 2023.
really interesting thanks for sharing. I was looking more for numbers of for example the AWS marketing budget. Money spent for developer tools.