Back in 2008, the platform we now know as a travel accommodation giant was just a struggling startup. Founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk were out of cash and options. But instead of calling it quits, they cooked up a plan as innovative as their business model – creating election-themed cereal boxes. "Obama O's" and "Cap'n McCains" became their quirky, crunchy lifeline. They sold 800 boxes at $40 a pop, and this creative leap didn’t just keep their dream alive; it was the pitch that caught Y-Combinator’s attention. The rest, as they say, is history. #startup #business
It was just a normal bag of cereal with Obamas photo on it! But it sold like crazy
Damn, that's a great idea to capitalize on an increasingly polarized world. Play the suckers on both sides.
How this is cereal box is related to Airbnb. I don't even see their name on the box
Could just be a story invented by their PR agency
It always is
It was before Airbnb became popular, it was just to raise funds in the early days of company. I got this story while reading this newsletter startuptalk.co
No copyright/likeness issues?
Don’t believe made up stories
$40 cereal box? WTF. Were they like 10lb bags or something