Does each product team go through different committees to show what they plan to do the next year on? Is budget allocated to a specific project?
There are lots of different kinds of budget, engineering, sales, marketing, partnerships... They all have different strategies, constraints, nuances etc. Short answer is you need to balance all depending on the product, phase of product, market position, etc etc. Long answer - too much for me to type here.
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OK thanks! So does it mean that the new features are defined 1 year ahead? Or do teams commit on product KPIs?
Thank you for taking the time to answer, I now have a better idea of how we can make budget more agile (at least the Amazon way of doing things) 👍