Does your company name and brand have to really represent what you are looking to accomplish? Does it have to be fully baked off the bat or can it be a living thing?
I'm in marketing/branding I do think it's a living thing. Name matters once you start getting traction and awareness but even then companies go through rebranding all the time
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It's more important to be consistent then good (unless it ends up being really bad). People spend way too much time thinking about a name/logo.