Why would they pay only a "fraction" of what other social media sites pay for the same music library? https://www.vox.com/24072110/tiktok-taylor-swift-universal-music-group-today-explained At the end of January, when Universal Music Group (UMG) failed to negotiate a new licensing deal with TikTok, it removed its entire music catalog from the app. Just like that, thousands of videos featuring music by artists like Drake, Taylor Swift, and Bad Bunny were suddenly silent. UMG said it made the decision because TikTok offered to pay only a fraction of the rate that other social platforms offer.
Surely some music deal will be made. TikTok can’t afford not to
Guess the us government won't need to ban them now. They run out of money on its own
Good one 😂
Trying to pivot into longer form video, live streaming and e-commerce.. actually want less dancing teenage girls
They’re revenues are great I really think it’s Chinese culture of trying to talk down price. They’re super frugal in China
TikTok isn’t running out of money. What a silly thing to say. They’re just being exploitative jerks, playing hardball. You think China is concerned with paying fair dues for music? It’s the land of copyright infringement
TikTok wants to be less like TikTok and more like YouTube.
I doubt we’re actually running out of money. But there is a lot of pressure for TikTok to finally turn a decent profit (right now probably quite close to profit). ByteDance (China) has hit a ceiling, no growth left. TikTok short form content rubbish for profitability (ask YouTube), so goal is to become YouTube and Amazon asap. So they’re just being super frugal with UMG to try squeeze some margin. If TikTok doesn’t get longer form content or squeeze margin everywhere I really think ByteDance will flatline/single digit growth
UMG should look at paying their own members instead of exporting it to TT and other social media companies
funniest shit ever. UMG's annual gross rev is 3.5B. ByteDance at 110+B. They need us way more than we need them.
None of the short video shits are making money lol Obviously they'll start running out of money eventually