It’s embarrassing to use Twitter data for marketing/analytics

Seriously, whole orgs pay 6 figs a year for vendors who just make little wordclouds showing what happens when you word-search your own brand on Twitter. I do this in my day job and it’s ridiculous stakeholder appeasement all the way up the chain. Social media data was cool to use in 2014 when social media actually had any authentic comments on it. tc: $200k Seeking: to talk to someone who really uses these things