I've been doing Marketing and Communications for a long time, though I'm good at my work and can find the fun in it sometimes - I'm starting to realize I'm not passionate about it. Marketing roles are never actually marketing. Eventually you get a micro-managing CEO coordinating decision making. Whether it's digital advertising, giving media strategies, coding a company site or formulating tasks - marketing always tends to become the dumping ground for an organization and I'm tired of working in roles with zero direction. It sucks being the backbone of organizational strategy and then being passed up for promotions or having to constantly prove your value. You can save a company a quarter of a million dollars and because you're in marketing it doesn't matter or have worth. The turn over rate in all Marketing divisions is always extremely high. Eventually a CEO or any other executive uses a marketing team/communications team as their dumping ground for insane nonsensical ideas - it's their organizational therapy. You never actually move forward unless you work in niche Industries and the chain of command is so saturated you don't ever get a lot of career growth or education on what more can be done. Any advice on transitioning out of marketing? I just want to work a job where you can track progress and where there's actual substance to the work. I want metrics and quarterly milestones. It's really frustrating living this cycle.
Marcom you are stuck on the whim of the CEO and what they want to do next without any measurable KPI's. In demand gen, you drive pipeline and can attribute a big win to your campaigns. In PR. comms, etc - you cannot measure how well you did other can your article being picked up, more likes on the socials. If you want to stay in marketing and see your KPIs, look into demand gen or even marketing ops.
I pivoted from a marketing department to another department to be an analyst. If you can benchmark and work with excel you may be able to find an analyst role somewhere. I have a unique skill set because of my marketing experience. Also, hello from someone who spent almost 10 years in the nonprofit world!
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I mean, I feel like I hear similar complaints from MOST departments at most companies. That’s corporate work really. What kind of substance are you looking for in the work that you want to do?
I've never been in corporate. Always in social good for profits or nonprofits. I want data driven direction and an organization who doesn't flip because the CEO doesn't like a color or feels that they should lead efforts because they worked in marketing BMT (Before Major Tech - IE ,80s/90s/early 00s).