There's a pattern emerging that I need to validate with others. Ad-based video apps seem to have a tendency to continue running when the tv is turned off. Apps that I've observed behaving this way: Crackle (most frequent) YouTube (infrequently) FoxNow (frequent) iTunes (never. Point of reference) So, the apps are generating ad revenue without the tv being on. Marketers don't seem to be aware. (I work in this specific field, it's been validated as an app setting, so it's a purposeful decision) Is this a common practice? Feels shady
Who watches ads?