How are the roles and responsibilities divided between the Product (CPO), Operations (COO), and Marketing (CMO) organizations at Uber and Lyft given that they are operation heavy businesses. As an example which function owns “driver engagement”; by say giving them targeted incentives, to increase their number of rides? Another example is increasing the number of rides a passenger takes. Thanks! #pm #product #productmanager
Ops and marketing align the budget and configure most of the incentives (type, copy, payout value, regions, audience). PM owns the incentive platforms, UX/flows and create/test new types of incentives
Thank you! Can you please elaborate a bit? What are examples of “type” and “copy? I’m trying to understand how/where the line is drawn between PM creating and testing new types of incentives and ops/marketing using them? Would PM have enough insight as to what to create if it’s ops/marketing who is running the incentives and seeing the results? Who “owns” increasing number of rides per passenger/driver?
Type - cash bonus, ride credit, earnings guarantee, physical goodies, etc Copy- words the user will read (on ads, emails, UX) to be attracted and understand about the incentive.
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Yea please lmk. I don’t want to give up my pm title but the ops role is fitting