Interviewing at Snap for Product Marketing coming from Product Generalist role at FB (not a PM but sit with Product/Eng teams). I’ve done a couple PMM interviews and get “go-to-market” examples are big but haven’t felt like I really nailed what companies were looking for. Have experience with that and directly partnering with Content. Any advice? How does Snap structure the interview process? Any resources to review so I can stand out? #snap #productmarketing #productmarketingmanager
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I’m a PMM. When they mention GTM, they’re looking for times you’ve built a comprehensive launch plan, coordinated across teams, built messaging and positioning, built enablement materials, worked across marketing channels, built KPIs, gathered consensus, etc.
Thanks, will work on structuring those out better. Any go to resources you’d recommend in preparation for an interview?
Use Product Marketing Alliance. Check out their blog. This one is a good one for prepping, for example: https://productmarketingalliance.com/how-to-prepare-for-a-product-marketing-interview/. Sharebird is another good one.
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