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Then there's the option to purchase shares of companies developing or making use of blockchain technology, such as Walmart or Starbucks. Incorporating a digital ledger system can make a company leaner and more profitable, and higher profits equal higher share prices over the long term. But there are some companies making more focused bets on blockchain. Digital payments giant PayPal Holdings allows merchants to accept payment in bitcoin via its Braintree subsidiary, and its PayPal and Venmo digital wallet apps are working on other ways to incorporate blockchain and cryptocurrency buying and selling features. Similarly, Square's Cash App digital wallet allows for the buying and selling of bitcoin. Older digital payments companies Visa and Mastercard are also partnering with cryptocurrency and blockchain start-ups to keep their payment networks relevant as times change. Commodities and financial derivatives exchange leader CME Group is also of note since it has established the first futures and options exchange for bitcoin. Also on the digital asset front, Facebook continues to work (via its Libra project) to enable digital payments and financial services on its apps. The social media giant's aspirations have faced numerous setbacks from government regulators, but the more than 2 billion users Facebook has could make it a formidable force in blockchain if it figures out how to make it work. Salesforce has also built software into its platform to help its customers make use of blockchain in day-to-day operations or to accept payments in cryptocurrency. As with all technology, it starts with semiconductors. GPU chips designed by NVIDIA and AMD are a key ingredient in digital currencies. Even old stalwart Intel has a division to partner with companies developing blockchain to help foster innovation and development. IBM is another old tech company trying to evolve in a fast-changing world, and its blockchain segment has already partnered with numerous companies to help them put the new tech into real-world practice. The three largest public cloud providers -- Amazon's AMZN, Microsoft's Azure, and Alphabet's Google Cloud -- all have blockchain services available on their platforms. Amazon specifically could incorporate these capabilities into its massive e-commerce empire as well. While far from a focused bet, these cloud providers could be big beneficiaries down the road as digital ledger tech continues to develop and adoption rises. Like other technologies, blockchain could provide progressive companies with an opportunity to grow and unlock new value. Early use cases revolve around financial transactions and logistics efficiency improvements, but decentralized digital ledgers could find their way into plenty of other areas of a company's operations. Buying shares of companies that are taking their time to fully understand and deploy blockchain could be a great long-term investment strategy if you want to bet on blockchain's further development. #blockchain #crypto
“Incorporating a digital ledger system can make a company leaner and more profitable,” Why and how?
Straight up and sideways.