Question: If Netflix and Prime can stream content without commercials why can’t the ready cable companies do that ? I try to watch some TV /News in the evening after a hard days work and they pump so many commercials that it’s almost equal to the air time of the program.
I guess, I think people should revolt and stop their subscriptions or file a class action
Advertising is how cable companies make money. Without ads they'd have to rely entirely on subscriptions for revenue. While that may sound appealing in theory, consider how much ad-free cable channels like HBO, Starz or Showtime cost compared to basic cable.
The real answer here is that they are fundamentally different products. Netflix and Prime offer asynchronous VOD. You can start and stop whenever you want, Ads are delivered dynamically during a "break," which is really just a forced video pause while an ad server is called to deliver an ad. To remove ads, you simply don't call the ad server or pause the video. With traditional TV, whether it's over the air or through cable or through a vMVPD like Sling, we are talking about a 24/7 channel that is delivered synchronous to everyone, meaning everyone sees the same thing in real time. Because it's live, ad breaks are baked in for everyone by the time it reaches the distributor. As someone else said, there are ad free channels like HBO, but that requires that everyone who watches it gets the ad free version. There is the concept of addressable TV, both on cable and digital, and the promise there is that during ad breaks the ads being served will be targeted to users, just like we all experience on line. In theory if you paid for an "ad free" linear stream that ad space could be dynamically filled with short form content until the main programming is on, but I don't think anyone is doing that.
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